To help Taylormade exceed their vision I created a strategy focused on forming a digital community around the app. An all in one destination for amateur golf players, a home for members to get instruction, fitness, game analytics and club fitting opportunities. In creating the new app we built My Taylormade+ brand strategy, visual identity, design system and created useable and actionable data visualisations to help the Taylormade community improve their game.

Disciplines: Experience Design, Creative Direction, Product Design