BRIGHTLOCAL
BrightLocal is a SaaS platform specialising in helping global brands and agencies grow their businesses through local SEO. Operating in a market place with established competitors such as Semrush and Yext, it was important for the BrightLocal brand experience to evolve in order to support the businesses new vision.
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My role was to complete a full creative audit of the the business, across all functions including Omni channel marketing, employer brand, product design and sales collateral. Assessing both competitor and market fit before developing and then executing on a creative strategy to position BrightLocal as leading Local SEO Saas solution for Brands and Agencies.
Disciplines: Brand Strategy, Creative Direction, Product Design, Design Systems
I oversaw the development of two Design Systems for both the brand website and SaaS tool. Creating a smooth customer journey between landing on the website and navigating sales pages through to the onboarding and UI of the BrightLocal tool set.
I delivered conference event stands focused around creating a fun and memorable experience for attendees. The design was centred around the BrightLocal brand traits of being Gutsy (by creating an unorthodox and bold stand experience) and Uplifting (making sure attendees had fun, engaged with our stand, and left with BrightLocal on their mind).
